
Earlier this week, SanDisk announced they are partnering with all of the major labels to create a new music format for consumers: slotMusic. Heading to retail this fall, slotMusic is a microSD card filled with 320 kb/s, DRM-free albums that you’ll be able to purchase and then, presumably, pop in your mobile phone and listen immediately.
Awkward capitalization aside, the reation from several tech blogs has been almost completely negative. The thinking being that in recent years we’ve seen digital downloads take off as the most viable way for the music industry to continue, and slotMusic simply falls back on the old (quickly becoming outdated) notion that physical media is what people are after.
Have you seen the way teenagers treat CDs? I can’t imagine a thumbnail-sized microSD card surviving for more than a day before being lost, especially if kids are expected to buy more than one of these things.
I would of course love it if this were to take off and become the next big thing. They’re amazingly portable, and it taps into the very large market of people who don’t even realize their phone plays music. But the fact of the matter is, I just don’t see it gaining much ground. Michael Arrington at TechCrunch said it best: “Get one of these while they last, because they’ll be collectors items by this time next year.”
For anyone who had to miss out on tonight’s Ariel Pink show, you can click to enlarge what you didn’t miss.

